House Hacking Basics, Duplication, Scaling, and Marketing for MF w/ John Casmon [Part 2] - Episode 18
John Casmon explains the details of house hacking process and how he found a unique neighborhood in Chicago to invest. Elisa and John talk numbers and math for the house hacking model with a 4-plex.
The process was duplicated after John and his wife created incredible value in their first investment property and decided to leverage their equity. But we pause to shed light on some lifestyle preferences that may not be what others expect from real estate investors. These financial practices set the Casmons up for success as they lived their designed lifestyle.
Elisa asks John about what accelerated his real estate investing. In John's design, he knew that one key factor was gaining experience being the owner of a commercial building, working with a property management company.
Since 2017, John has been working on building his networking relationships to expand his ability to positively affect others who are interested in leveraging real estate investments to create the life they dream about and leave a legacy for their family.
John's podcast, Target Market Insights, has grown organically from his investing career. Listen and learn at www.casmoncapital.com/podcast
John also takes us through some basics of marketing and why its so important to real estate investors looking to expand their reach and level-up.
John's book recommendations include:
-"Jab, Jab, Jab, Right Hook" by Gary Vaynerchuck
-"The Wizard of Ads" by Roy Williams
Resources:
Learn more about marketing in the real estate investing world by joining the Capital Impact Club at www.capitalimpactclub.com
Find John's sample deal package at https://www.casmoncapital.com/sampledeal
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